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Corporate Social Responsibility in DHL Express Company(Czech Republic)
Hercik, Marek ; Vyklický, Martin (referee) ; Putnová, Anna (advisor)
This master’s thesis deals with corporate social responsibility of company DHL Express (Czech Republic) s.r.o. and its impact on corporate image. The work is primarily focused on the characterization and analysis of the CSR activities of this logistics company. The first part describes the corporate social responsibility from a theoretical perspective. Subsequently in the second part is analyzed which CSR tools are used by DHL Express and how are they perceived by customers. Attention is paid to the global and local activities of the company and feedback
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Strategy of Corporate Social Responsibility in Hilton Worlwide company and its application in local conditions
Švábová, Kateřina ; Mokrejšová, Veronika (advisor) ; Filipová, Alena (referee)
This bachelor thesis focuses on strategy of corporate social responsibility (CSR) in company Hilton Worldwide. The bachelor thesis is divided into two parts. The theoretical part deals with concept of corporate social responsibility, with the philosophy of CSR, its history and the present. This part also defines key words related to corporate social responsibility like CSR, stakeholders, corporate philanthropy, sustainable development, business ethics and corporate citizenship. It also focuses on the important role of communication in general and also in CSR. The practical part introduces the concept and strategy of CSR in the company Hilton Worldwide. This part also presents hotels Hilton Prague and Hilton Prague Old Town and their activities within the CSR. SWOT analysis as strategy tool was used to evaluate the concept and communication of CSR in both hotels. The final results of analyses showed problems in internal and external communication. Based on results of SWOT analysis are suggested solutions and recommendations that should improve understanding and perception of CSR concept in both hotels, improve internal communication for employees, and use all modern communication tools and channels for communicating information about CSR activities. These measures will lead to increased loyalty and strengthening the company's competitiveness.
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Corporate Social Responsibility in DHL Express Company(Czech Republic)
Hercik, Marek ; Vyklický, Martin (referee) ; Putnová, Anna (advisor)
This master’s thesis deals with corporate social responsibility of company DHL Express (Czech Republic) s.r.o. and its impact on corporate image. The work is primarily focused on the characterization and analysis of the CSR activities of this logistics company. The first part describes the corporate social responsibility from a theoretical perspective. Subsequently in the second part is analyzed which CSR tools are used by DHL Express and how are they perceived by customers. Attention is paid to the global and local activities of the company and feedback
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Implementation of Corporate Social Responsibility at 3M Czech Republic
Bogdan, Marek ; Jaklová, Martina L. (advisor) ; Chytil, Tomas (referee)
The aim of this thesis is to present the top management of 3M Czech Republic with a comprehensive solution to their CSR implementation task. The thesis starts by giving the reader an insight into the today's forms of business ownership including corporations and by covering the issue of governance explains why corporations need a solution like CSR. Subsequently, the theoretical foundations of CSR are presented, followed by an explanation of the actual business tool. Additionally, a generic implementation roadmap is devised together with key success factors of this process identified. Based on this generic roadmap, a tailored solution for 3M Czech Republic including specific recommendations on measures and key performance indicators is developed.
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Corporate philanthropy as an essential part of corporate strategy
Maňáková, Martina ; Zamazalová, Marcela (advisor) ; Obadalová, Kateřina (referee)
Diploma thesis deals with corporate philanthropy as an essential part of corporate strategy. Theoretical part of the thesis defines corporate philanthropy, its instruments and describes it as a part of CSR. Practical part of the thesis shows sophisticated strategy of corporate philanthropy on example of 3 companies - T-Mobile Czech Republic, a.s., Johnson&Johnson, s.r.o. and Československá obchodní banka a.s. It also provides study of public attitude towards this issue.
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